BRAND ASSETS

PRESS KIT

Logos, badges, colors, type and the facts about Moon. Everything is free to use for coverage of Moon and for products built on it, following the guidelines below.

DOWNLOAD FULL KIT ZIP · 1.3 MB
01

ABOUT MOON

Use this description in articles and listings.

Moon is a new, open standard for time. It counts the year in 13 moons, each one a real lunar cycle, for exactly 369 days, and runs one global clock with no time zones and no daylight saving. The standard, its reference code and its API are free for anyone to use.
Press contact: [PRESS CONTACT EMAIL]
FACT SHEET
Year13 moons, 369 Moon days
Moon28.3846 Moon days, one real lunar cycle
Moon second1.0403730 SI seconds
ClockOne global time. No time zones, no daylight saving
EpochFirst new moon of 0 AD
LicenseOpen standard, MIT-licensed code
Moon wordmark in cream
Cream on dark
Moon wordmark in black
Black on cream
03

MARK

The linked O's on their own, for avatars, favicons and tight spaces.

Moon mark in cream
Cream on dark
Moon mark in black
Black on cream
04

APP ICONS

1024 px masters. The kit also includes 512, 64 and 32 px versions; the small sizes use a heavier stroke so they stay legible.

Moon app icon, dark
Dark
Moon app icon, cream
Cream
05

POWERED BY MOON

For sites and apps that show Moon time from the API. Link the badge to the Moon homepage. Full rules are on the API page.

Powered by Moon badge, dark
Dark
Powered by Moon badge, light
Light
06

LOADER

Breathe: one solid circle opens into the two rings and closes again, 3.2 seconds, no pause. The animated SVG and a standalone HTML page are in the full kit.

07

COLORS

About 90 percent dark, 10 percent cream. Regolith is the only accent.

CSS VARIABLES
VOID
#050506
RGB 5, 5, 6
Deep space, page edges
ECLIPSE
#0B0B0D
RGB 11, 11, 13
Primary background
GRAPHITE
#16171A
RGB 22, 23, 26
Surfaces, cards
BASALT
#24262A
RGB 36, 38, 42
Lines, rules
ASH
#8A8B8F
RGB 138, 139, 143
Secondary text
REGOLITH
#E9E4D8
RGB 233, 228, 216
Mark, text, accent
08

TYPOGRAPHY

Three free Google Fonts. Never substitute others in brand materials.

DISPLAY · GOOGLE FONTS
LUNAR STANDARD
Syncopate

Headlines, labels and navigation. Uppercase only, wide tracking.

TEXT · GOOGLE FONTS
Thirteen moons. One clock.
Inter

Body copy and reading. Sentence case, 400 and 500 weights.

DATA · GOOGLE FONTS
1928.05.03 08:57:39
JetBrains Mono

Times, Moonmarks, code and numbers. Tabular figures.

09

SOCIAL

The X banner and avatar. The kit also includes the full-size "A new standard for time" image.

Moon banner: a crescent moon with the headline A new standard for time
BANNER 1500 × 500
10

USAGE

Keep the brand consistent wherever it appears.

DO
Give it room

Keep clear space around the logo equal to the height of one O.

DO
Respect minimum size

Wordmark at least 80 px wide on screen; mark at least 24 px.

DO
Use the two-color system

Cream on dark or black on cream. Nothing else.

DON'T
Don't recolor or add effects

No gradients, shadows, glows, outlines or new colors.

DON'T
Don't separate the O's

The linked O's are one shape. Never unlink, rotate or space them.

DON'T
Don't rebuild the wordmark

Always use the supplied files. Never retype MOON in a font.

The Moon name, the linked-O mark and the Powered by Moon badge are trademarks. Using them in coverage, or to show that a product runs on Moon time, is welcome. Using them to imply partnership, certification or endorsement requires written approval.